Stella’s premium recipe
How can we help Stella Artois shift UK perceptions?
Tinny. Wife beater. Can of Stella.
In the UK the brand has always had a problem of being seen as a premium beer, something that hasn’t posed too much of a problem in mainland Europe.
But how should they approach their mission? Particularly in a country where drinking is deeply intertwined with sport and entertainment culture?
The ask
Pivot how we market the brand on social in the UK.
Launch a pop up instalment in London to help increase positive sentiment towards the brand.
The approach
Connect with EMEA teams to identify what works when marketing Stella Artois as a premium beverage. Couple this with knowledge of the UK FMCG market.
Reshape our social tone of voice (TOV) and digital content, using VFX and language to help elevate the brand.
Work with the events team to identify key moments in London to get involved in, balancing reach and relevance.
The results
A YoY increase in social following and positive brand perceptions.
Connect with the public, serving them in locations like Regents Park and Taste of London. Partner with award winning chefs to help create dishes that pair perfectly with the beer.
A very happy client!
