YouTube’s Super Bowl
How can we help YouTube score big results during the Super Bowl?
Every year millions of fans tune in to the Super Bowl to watch … the ads?
From the ads to the halftime show to the big game itself, everything lives on YouTube.
But how could the brand show up during this huge moment in an authentic and engaging way on social, to hook advertisers in particular?
The ask
Increase YouTube’s Share Of Voice (SOV) during the Super Bowl.
Thumb-stopping social creative, from low to high budget.
Show up on social for the fans as a brand.
The approach
Take inspiration from brands who advertised on YouTube AdBlitz and who were Super Bowl veterans.
Pull together a small, diverse team of social experts who could focus on social engagement during the game itself.
The results
Make our social feeds a one-stop shop for advertisers to learn from the biggest and boldest brands during the Super Bowl.
Shoot bespoke content for our Super Bowl campaign, enlisting the help of some 🐰 very cute friends 🐰.
Engage with massive B2C brands on social, resulting in record breaking engagement for the brand.
A very happy client!
