Google’s matchmaking dinners
How can we help Google bring brands and agencies together IRL?
Have you ever seen a CMOs diary? It’s hideous.
It looks like an unruly game of Tetris, with dates getting booked up months in advance.
Google recognised this, and wanted to create a series of events which helped connect brand marketers with agencies.
But how could they create event which would have marketers fighting to attend?
The ask
Think of a creative way to package these events, to make them unmissable for senior marketers.
Bring Google AI tools to life in these events.
The approach
Research our time-poor audience, understanding what makes them actually want to attend corporate events.
Identify opportunities where we could capitalise on industry events which were already scheduled.
Create a relaxed atmosphere that felt exclusive and unmissable, deep diving into cutting-edge topics including AI, creativity and data.
Focus on intimate, exclusive venues which provided once in a lifetime experiences — what better way to captivate people who already had other options for the evening!
The results
Full attendance at a series of 5 exclusive dinner events, hosting C-Suite marketers, CEOs and Senior Googlers.
A successful partnership with Alinea Group restaurants in Chicago.
Increased positive sentiment and adoption of Google AI tools.
100% attendee satisfaction.
A very happy client!
