Audi’s attitude
How can we help Audi rally it’s loyal fanbase?
Vorsprung durch technik = Advantage through technology
Audi has always lived and breathed this philosophy, focusing on refining and perfecting automotive for a luxury driving experience.
Their challenge was one most luxury brands have, engaging with their audience enough across social to build more positive sentiment.
But how could they increase engagement without losing their premium edge?
Reimagine their UK social strategy to increase social following and engagement.
Work directly with global teams to launch key campaigns in the UK market.
The ask
Create a 12 month onmi-channel social strategy that focused on harnessing brand love and cultural moments.
Manage asset creation and adaptation for UK teams, ensuring more efficiencies and higher quality creative.
Launch a series of interactive social campaigns which helps audiences immerse themselves in automotive.
Tap into real-life moments (e.g. birthdays, weddings, anniversaries) to surprise and delight fans.
The approach
A YoY increase of followers on social and a huge boost in positive social sentiment.
Successful campaigns such as “build your own e-tron” and “Future Is An Attitude”, and offering fans little moments of joy (from a comment to Audi merch).
More brand awareness during UK cultural moments, harnessing the voice of popular figures.
A very happy client!
The results
